Martech Business Solutions Blog

Running a business is often a circus. Many times it requires several juggling acts and a dog and pony show to just get things done. This couldn’t be more true nowadays as business owners are considering how to operate with rising inflation and labor shortages threatening to stymie their organizational progress. Today, we’re going to look at some ways you can stretch your capital.

Today’s business relies on their technology to the point that even an extremely small business continuously needs more computing. Well, as business software, cybersecurity tools, and cloud resources get more reliable, it isn’t as hard for small businesses to get the tools they need to run efficiently and productively. Let’s take a look at four ways your business can overpower its operations with technology. 

Your business runs on software, whether it’s hosted on your office’s internal network or in the cloud. However, it turns out that there are several benefits to considering the cloud-based model using cloud-hosted Software-as-a-Service (SaaS) offerings. Your organization can enjoy enhanced accessibility, scalability, and easier maintenance and updates through the use of a SaaS model.

If the technology in your office is holding your team back from making the most of their workday, then you know there is an opportunity present to implement new technology, whether it’s a hardware refresh or implementing new solutions entirely. Let’s go over how you might be able to tell if this is something that is currently affecting your business.

Businesses have been taking advantage of the cloud for some time now, and nine out of ten businesses operating today are using the cloud’s capabilities in some way or another. We feel confident enough to say that the future will certainly involve cloud hosting. Let’s look at some of the statistics and business trends to see how far the cloud has come, and how you could be taking advantage of it if you aren’t already.

The following story and events are true, however, to protect the families of the innocent, all names have been changed. Any resemblance to actual persons, living or dead, or businesses, is purely coincidental. Enjoy and happy Halloween!

With the cloud gaining so much traction in recent years, you might begin to wonder if the cloud is an appropriate next step for your business to take. Well, today, we might just have your answer, and it’s one that you probably have already guessed at. Yes, the cloud is a great way for your business to improve access to technology solutions. Let’s go over how you might use it.

The cloud is undeniably a useful approach to technology, for reasons ranging from its accessibility to its scalability to its purported cost efficacy. Why purported? Well, there are hidden costs that can very well impact whether or not the cloud is your best option.

To the layperson, a business is a business is a business. From your customers to your employees, they don’t always view businesses on a sliding scale. For the enterprise business, this is an advantage, since most digital tools are developed with the B2B enterprise space in mind. For the small business, there are definitely times when the software they use is more than they will ever need and it can be more expensive than they would normally need. In today’s blog, we’ll go through a few technologies that enterprise businesses use that small businesses can use too. 

There’s a lot to consider when it comes to cloud computing… a lot more than many people might anticipate. Let’s hash out what is really required when it comes to properly managing your cloud resources.

Some vulnerabilities can fly under the radar for quite some time, some for months or even years. This is the case with a recently discovered Microsoft Azure database vulnerability. The exploit, discovered by cloud security provider Wiz, is found in Cosmos DB, Microsoft Azure’s managed database service, and it’s a real nasty one at that. Let’s dive into the details and see what we can learn from the incident.

The cloud is used quite often in the business world, but different organizations use it in different ways. Some might use it to support a remote workforce, whereas others might use it to get around the up-front capital expenses of purchasing software licenses through the use of “as a service” offerings. Regardless, the cloud is capable of solving countless problems for the modern business, but only when it is implemented in a calculated and intentional way.

The cloud is a common tool for businesses, but organizations tend to utilize it in different ways. Some use it to support a remote workforce, while others use it to avoid financing new hardware on a regular basis. Some even use it to fill in the gaps created by product and service demand. However your business uses the cloud, chances are that you will encounter issues if you do not take measures to adequately manage it.

The cloud has proven to be a valuable asset for businesses of all kinds, and more organizations are buying into it as a solution to some of the most notable problems in the professional environment. Transitioning to cloud computing comes with its own fair share of challenges, however. Here are some of the most common challenges that organizations migrating to the cloud face.

Profitability is less the measure of being able to turn a profit, and more the measure of how much profit you can make. For the successful small business, the integration of technology can dictate what kind of annual margins you are looking at. For the new company, however, it can be something even more critical: the difference between setting a course for success, or wallowing in failure. Today we analyze the cost difference between hosting your IT in-house, or choosing to host it in the cloud.

The cloud has proven to be an extremely useful tool for the modern business. Not only does it provide anywhere-anytime access to applications, processing, storage, et al; it also delivers those products as a service, allowing you to budget for recurring costs rather than major upfront ones. This provides your organization with functional, supported, and secure computing environments that eliminate a lot of the support costs that traditional computing environments require. It sounds like a perfect scenario for small and large businesses alike, but things aren’t always what they seem, as a lot of cloud users have found that they have incurred several hidden costs by using cloud platforms. Today, we take a look at these hidden costs.