Martech Business Solutions Blog

Cloud computing is one of the most powerful technologies that has emerged over the past few decades. It has shifted how individuals and companies access resources, manage data, and store information. With the opportunities to scale online vastly expanding, businesses that want to make the most of their technology can turn to the cloud to save money and improve operations.

Cloud computing has allowed businesses to scale unlike any time before, all without breaking the budget. One such cloud provider is Amazon, and its Amazon Web Services platform allows businesses to manage their cloud computing needs. Today, we’re exploring some of the ways that AWS aids businesses with varied cloud computing needs.

You’ll go through various high and low points when you're running your business. That’s just part of the game; the unpredictability comes with running a business. You might lose confidence in your operations and wonder if you’re making the right calls—particularly with business technology. Thankfully, there are ways you can use technology that take a lot of the guesswork out of what the future holds for your business.

Businesses have done incredible things with the cloud, regardless of their chosen industries, sizes, and scopes. In particular, they have innovated to create opportunities for scaling growth and operations. How can your organization do the same? We want to help you implement a cloud solution that addresses all of your pain points. To do this, you can start by learning more about the differences between the public, private, and hybrid cloud solutions available to you.

Your business runs on its data, and as such, you need a sound strategy for sharing files and other important information to ensure collaboration goes off without a hitch. You must also do all of this while protecting your sensitive data. What are some best practices that SMBs can utilize for file sharing? Let’s go over them.

Small businesses might not be used to having high-quality or top-tier communication solutions available to them, but in today’s fast-paced business environment, they need them to keep up with the many challenges SMBs face. After all, SMBs need all the tools they can muster to outpace the competition. Let’s go over some communication tools that can help you get there.

The cloud is a remarkable innovation that can enable businesses of all industries and sizes to revolutionize their operations. Have you considered the cloud for some of your business’ infrastructure? If not, you could be missing out on serious operational benefits that could push your company even further. Here are four of the best benefits of cloud computing that we can think of for a modern business.

Servers contribute a significant effort toward your computing infrastructure, so it makes sense that you want devices that can fulfill your needs with performance, reliability, and security. To get the most out of your server units, we like to recommend you consider the following six tips when choosing new server hardware.

With technology taking center stage for most businesses over the past couple years, you might consider yourself fairly knowledgeable about most business-related technology out there. Still, we want to cover five that are the most trendy and, coincidentally, pretty great for business, too. Let’s dive in.

Virtualized computing could be just the edge your company needs to make a considerable impact on its technology management practices. How can virtualized computing help you overcome the operational and financial barriers in place for your business? Read on to find out more.

Many companies, individuals, and organizations have sought to get the most value out of cloud computing, making it an industry that also requires a certain level of regulation. With its increasing integration into our daily lives, it’s no small wonder that there is a greater effort to control certain aspects of it. Here is what you can expect from cloud regulation in the near future.

Running a business is often a circus. Many times it requires several juggling acts and a dog and pony show to just get things done. This couldn’t be more true nowadays as business owners are considering how to operate with rising inflation and labor shortages threatening to stymie their organizational progress. Today, we’re going to look at some ways you can stretch your capital.

Today’s business relies on their technology to the point that even an extremely small business continuously needs more computing. Well, as business software, cybersecurity tools, and cloud resources get more reliable, it isn’t as hard for small businesses to get the tools they need to run efficiently and productively. Let’s take a look at four ways your business can overpower its operations with technology. 

Your business runs on software, whether it’s hosted on your office’s internal network or in the cloud. However, it turns out that there are several benefits to considering the cloud-based model using cloud-hosted Software-as-a-Service (SaaS) offerings. Your organization can enjoy enhanced accessibility, scalability, and easier maintenance and updates through the use of a SaaS model.

If the technology in your office is holding your team back from making the most of their workday, then you know there is an opportunity present to implement new technology, whether it’s a hardware refresh or implementing new solutions entirely. Let’s go over how you might be able to tell if this is something that is currently affecting your business.

Businesses have been taking advantage of the cloud for some time now, and nine out of ten businesses operating today are using the cloud’s capabilities in some way or another. We feel confident enough to say that the future will certainly involve cloud hosting. Let’s look at some of the statistics and business trends to see how far the cloud has come, and how you could be taking advantage of it if you aren’t already.

The following story and events are true, however, to protect the families of the innocent, all names have been changed. Any resemblance to actual persons, living or dead, or businesses, is purely coincidental. Enjoy and happy Halloween!

With the cloud gaining so much traction in recent years, you might begin to wonder if the cloud is an appropriate next step for your business to take. Well, today, we might just have your answer, and it’s one that you probably have already guessed at. Yes, the cloud is a great way for your business to improve access to technology solutions. Let’s go over how you might use it.

The cloud is undeniably a useful approach to technology, for reasons ranging from its accessibility to its scalability to its purported cost efficacy. Why purported? Well, there are hidden costs that can very well impact whether or not the cloud is your best option.

To the layperson, a business is a business is a business. From your customers to your employees, they don’t always view businesses on a sliding scale. For the enterprise business, this is an advantage, since most digital tools are developed with the B2B enterprise space in mind. For the small business, there are definitely times when the software they use is more than they will ever need and it can be more expensive than they would normally need. In today’s blog, we’ll go through a few technologies that enterprise businesses use that small businesses can use too.