Martech Business Solutions Blog

Protecting personal data has become a critical concern as more and more people use Internet-connected accounts. While this tech has undoubtedly enriched our lives, it has also paved the way for unprecedented invasions of privacy, particularly by enormous technology companies that claim to be doing it for their own good. Today, we will explore how these giants compromise data privacy, raising questions about the balance between innovation and safeguarding our most sensitive information.

Communications are often the unsung hero in business operations, enabling all others to some degree. As a result, investing in the right tools can very much give your business a boost—and nowadays, the right tool for your communication needs is something called Voice over Internet Protocol, or VoIP, telephony.

Let’s go over what VoIP is, and why it’s the better option for your business.

On September 15, 1997, Google registered its domain and began its climb to the top of the search engine ladder. It began as a simple search engine, but since then it has seen immense growth as it continues to develop platforms and services through its parent company, Alphabet. There is a certain nostalgia attached to Google Search, and the company regularly includes little tidbits with the feature that people find fun: Easter Eggs.

What measures do you take to protect your employees and business from the dangers found on the Internet? One major company, Google, is implementing some extreme measures to protect against online threats. In this pilot program, the Internet is simply not available to its workers. How is Google—a company notorious for its search engine and web-related technology—making do with minimal access to the Internet? The answer might surprise you.

Keeping your business’ Internet connections secure is paramount in the quest to maintain cybersecurity. There really isn’t any other option. Fortunately, protecting your business’ wireless connections isn’t that difficult. This month, we will go through a few steps that you can take to help keep your Wi-Fi connection secure. 

Your business’ bandwidth could reference a couple of different parts of your IT infrastructure, with the most notable being your network bandwidth and your Internet bandwidth. Today, we want to focus on demystifying your network bandwidth by answering all of the frequently asked questions you might have on the topic.

If you spend any amount of time on YouTube, chances are you’ve seen videos bring up the names of various sponsors, including consumer VPNs. VPN providers take advantage of the trendiness of these influencers to spread awareness of their products. We want to make one thing abundantly clear: the consumer VPNs offered by these sponsors are not the kind of VPN your business should be using.

Quick response codes, or QR codes, are all over the place in today’s business world. They have largely been implemented as a means of providing contactless services throughout the pandemic and post-pandemic business environment, but they have also long been used for things like menus, document access and management, and so on. Even cybercriminals are using QR codes to their advantage, making it harder for all of us to trust them.

Remember Google+? It was Google’s attempt at making a social media platform, and while it ultimately was not successful, it did have some interesting features that eventually made their way to other parts of Google’s growing list of business and enterprise services. Now, Google+’s legacy is in its final moments, as Google plans to shut down the Currents service this upcoming July.

Last time we discussed search engines, we focused our efforts on Google. Now, we want to cover some of the other options you might go for, including Bing and DuckDuckGo. Naturally, they are two very different options, but they do have their purposes and uses in a business environment.

Most everyone uses a search engine, whether it’s Google or one of the others out there; although the statistics about whether or not you use Google are more than a little skewed in Google’s favor. Why is it such a popular tool, and what other options are out there for the enterprising Internet user?

We can say all we like about how clicking on the wrong link could spell disaster for your business, but the unfortunate truth is that eventually you might encounter a situation where you are suspicious of a link that you simply aren’t sure of. In cases like these, you can use the following tools to test a link’s legitimacy before committing to it.

Most modern businesses depend on wireless Internet connectivity (Wi-Fi) to a certain extent. Do you know what it means when we talk about the various speeds of routers, the data they can transfer, and so on? Today, we wanted to clear up some facts about dual-band routers that your business might find handy in the future.

Small businesses depend on a reliable Internet connection to remain competitive, and without the appropriate bandwidth, staff productivity and communications can suffer. To keep your business from suffering from a lack of bandwidth, we recommend that you read today’s blog article which discusses the intricacies of bandwidth in business computing.

A reliable wireless connection is central to your productivity, whether you are in-house working in the office or at home working remotely. Therefore, your router placement will be of considerable importance. Let’s discuss some best practices you can implement to make sure your router is placed in the best place possible for the strongest signal.

You’ve no doubt seen the concept of “streaming” online at some point or another, whether it’s consuming content on Netflix or Youtube. However, content creators with an established fan base can stream their content on Twitch to make a living. If you have ever wondered how much some of these creators make, well, a recent hack has exposed this information and created a whole kerfuffle that must be addressed by Amazon.

Chances are, you’ve at least heard the term firewall before. A fairly recent term, it was first used as a computing term in the 1983 movie WarGames before it was ever introduced into mainstream computing. Thanks Matthew Broderick! Since then, the term has expanded and grown to include a variety of approaches. Let’s dig into what a firewall does, as far as each of the various types are concerned.