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Martech Business Solutions Blog

Martech Business Solutions has been serving the Michigan area since 1988, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

A Winning Strategy for Implementing New Technology for Your SMB

A Winning Strategy for Implementing New Technology for Your SMB

Have you ever tried to introduce new technology to your team, only to have your efforts at improving your business’ efficiency bounce off of your apathetic and frustrated employees who just don’t see the benefits? You’re not alone; it’s difficult to teach old dogs new tricks, as they say. Granted, it’s not impossible, and your team can (and should) be able to get on board with any new implementations, provided you do some initial legwork.

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How Oversharing on Social Media Can Have Unforeseen Consequences

How Oversharing on Social Media Can Have Unforeseen Consequences

Data security is an integral part of not just business operations but everyday life at this point. Most people agree that specific measures to protect data security, like verifying emails and updating antivirus software, are reasonable. However, one aspect that many people fail to consider is oversharing information on social media.

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Here Are Some of the Coolest Tech from CES 2024

Here Are Some of the Coolest Tech from CES 2024

January is host to the Consumer Electronics Show, or CES, which takes place in Las Vegas. It’s an opportunity for companies to show off thousands of neat ideas, concepts, and devices, and if you’re a tech nerd like us, it’s total heaven. It’s also interesting to see what trends can be seen and how they might be brought into a business or consumer landscape.

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The Promise of Blockchain Is as a Transformative Technology

The Promise of Blockchain Is as a Transformative Technology

Blockchain has increasingly become a technology you hear about, but you may not completely understand how it works. It’s often painted as a controversial technology because the corrupt behaviors of people managing cryptocurrency exchanges have put a negative sheen on the technology. The technology, however, has a wide range of applications across various industries due to its decentralized, secure, and transparent nature. Let’s take a look at a couple of the uses for blockchain. 

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VoIP Will Transform Your Business’ Communications

VoIP Will Transform Your Business’ Communications

With Voice over Internet Protocol, or VoIP, your business can change the way it communicates and operates for the better. While it might seem like a fancier version of your current telephone infrastructure, it is much more than that; it’s a communications platform that is designed to be flexible, scalable, and dynamic in accordance with your business’ needs.

Let’s explore what your business stands to gain from a quality VoIP solution.

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Technology is Making Holidays Happier

Technology is Making Holidays Happier

In our rapidly evolving society, very few things are as they once were. One thing that feels a lot similar to the past is the Christmas holiday. Sure, it’s more commercialized than ever, but by-in-large many of our holiday traditions stay the same. People make a point to get together and exchange gifts and eat too much; and they tend to do this every year. 

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Choose a Managed Services Provider Over a Typical Computer Repair Company

Choose a Managed Services Provider Over a Typical Computer Repair Company

If your business needs to revisit its technology management model, look no further than a managed service provider. Let’s discuss some of the notable benefits of working with a managed service provider—benefits that are demonstrable and impactful enough to shift the trajectory of your business moving forward.

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Technology Management Can Be Beneficial for SMBs

Technology Management Can Be Beneficial for SMBs

Technology is one of the most important elements to consider when growing your business, and while it might seem like it can magically solve all of your operational problems, it takes a lot more than a simple implementation to address your company’s pain points. In fact, failing to integrate technology properly can lead to even more problems.

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5 Common Technology Issues That Must Be Addressed by SMBs

5 Common Technology Issues That Must Be Addressed by SMBs

There’s no getting around the fact that technology is critical for business operations, but with technology come various challenges that need to be addressed. If you’re not careful, issues with your IT can distract you from other technology problems that could develop even further if left unchecked. Let’s look at five of the most common technology issues that modern businesses face.

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Five Controversial Technologies You Need to Be Careful With

Five Controversial Technologies You Need to Be Careful With

With many compliance and regulation laws existing in today’s business world, it’s no small wonder that ethical dilemmas surrounding business technology are more common than you might expect. Let’s go over five of the more controversial uses of technology so you can avoid facing them during the course of your operations.

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With Cybercriminals Utilizing Psychology, You Need To As Well

With Cybercriminals Utilizing Psychology, You Need To As Well

Psychology—the scientific study of the mind and behavior—can provide some significant insights into which actions will ultimately be most beneficial to your company. What message will most effectively reach your clients, how can you inspire more motivation amongst your team, and what can you do to reach your goals more effectively?

Unfortunately, the modern cybercriminals that target businesses just like yours are going to be asking themselves the same questions. 

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It’s Helpful to Understand New Technology

It’s Helpful to Understand New Technology

With technology taking center stage for most businesses over the past couple years, you might consider yourself fairly knowledgeable about most business-related technology out there. Still, we want to cover five that are the most trendy and, coincidentally, pretty great for business, too. Let’s dive in.

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Explaining the Many Types of Metadata Your Business Might Use

Explaining the Many Types of Metadata Your Business Might Use

Data informs decision making, and your business creates countless data throughout the course of its operations. However, metadata—or data about data—offers a unique opportunity to businesses that understand how it works, particularly in the realm of business intelligence (BI) or business analytics (BA). Let’s discuss the importance of metadata and what your company can glean from it.

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Metadata is the Biggest Commodity You’ve Never Heard Of

Metadata is the Biggest Commodity You’ve Never Heard Of

It has become evident over the past several years that understanding how to use all the data that your business creates and obtains has been viewed from many different angles. Metadata is all the underlying information about data.

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Who Would Use Tape Backup in a Modern Business World?

Who Would Use Tape Backup in a Modern Business World?

Tape backup has been used for a long time, and it was once the most prominent solution for data backup out there. Nowadays, it’s not used much at all, mostly in favor of better and more convenient solutions. However, there has been a slight resurgence in tape backup, so we want to look at why some companies might still use it, despite its flaws.

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Understanding the Blockchain and Its Business Ramifications

Understanding the Blockchain and Its Business Ramifications

You see the word “blockchain” all the time in relation to cryptocurrencies and NFTs, but do you know what it actually means? This is but a small portion of what a blockchain encompasses, and we’re here to discuss today what this technology is capable of.

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Inefficiency Can Cripple Your Business. Here Are Two Tools That Can Keep Business Moving

Inefficiency Can Cripple Your Business. Here Are Two Tools That Can Keep Business Moving

Inefficiency can be a real killer for a business’ ability to take in revenue, but sometimes it seems like this lack of continuity can be unavoidable. It isn’t. Technology can go a long way toward helping you build more efficient processes. In this week’s blog, we discuss a couple of key pieces of technology used by many small businesses to keep their processes streamlined.

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The Right Technology Professional Goes a Long Way

The Right Technology Professional Goes a Long Way

Technology enables businesses to streamline operations and make better decisions that can enhance productivity in the short and long term. That said, the sheer number of options available at any given moment for businesses can be intimidating and downright confusing at times. Technology professionals can help you determine the best solutions for your company’s needs.

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Docking Your Laptop Can Make it Feel More Like a Desktop

Docking Your Laptop Can Make it Feel More Like a Desktop

Do you prefer to get your work done on a desktop? If so, you’re not alone; laptops are great for mobility, but they do have certain limitations placed on them that you might find difficult to work with. Thankfully, you can make most modern laptops work and feel like a desktop with a couple of modifications and components.

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AI Can Save Your Business Time and Money Through Automation

AI Can Save Your Business Time and Money Through Automation

Artificial intelligence is all over the headlines, and not always in a good way, but the fact remains that it can save your business plenty of time and resources that could be better invested elsewhere. Let’s go over some ways that businesses just like yours are currently using AI to automate tasks and streamline operations.

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Madison Heights, Michigan 48071

Latest Blog

Humans have all kinds of stakes in digital security thanks to today’s online world demanding that we be more online than ever. Whether it’s personal information or financial details, you can bet everyone is at risk to some degree. Today, we...
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