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Martech Business Solutions Blog

Martech Business Solutions has been serving the Michigan area since 1988, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Big Data Can Help Fuel Your Business’ Growth

Big Data Can Help Fuel Your Business’ Growth

Your business is as valuable as the data it collects, meaning that if you’re not taking full advantage of your data, you’re leaving money on the table. SMBs need all of the strategic advantages they can get, and one way you can gain such an advantage on your competition is through utilizing big data. Let’s explore how big data can transform your operations for the better.

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How Digital Twins Can Improve Your Operations

How Digital Twins Can Improve Your Operations

Do you know what a digital twin is? While it might be considered a relatively recent innovation, it’s still helpful for businesses that want to improve their workflows. Today, we want to define what digital twins are and what value a business might get from them.

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How to Implement a New Year’s Resolution for Your Business

How to Implement a New Year’s Resolution for Your Business

We’d like to extend a very Happy New Year to all of our followers! The new year is a perfect time to make resolutions, particularly for your business. Let’s look at some common areas where a resolution might prove to be an effective motivator for change within your business, as well as how you can commit to it long-term.

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The Promise of Blockchain Is as a Transformative Technology

The Promise of Blockchain Is as a Transformative Technology

Blockchain has increasingly become a technology you hear about, but you may not completely understand how it works. It’s often painted as a controversial technology because the corrupt behaviors of people managing cryptocurrency exchanges have put a negative sheen on the technology. The technology, however, has a wide range of applications across various industries due to its decentralized, secure, and transparent nature. Let’s take a look at a couple of the uses for blockchain. 

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Technology is Making Holidays Happier

Technology is Making Holidays Happier

In our rapidly evolving society, very few things are as they once were. One thing that feels a lot similar to the past is the Christmas holiday. Sure, it’s more commercialized than ever, but by-in-large many of our holiday traditions stay the same. People make a point to get together and exchange gifts and eat too much; and they tend to do this every year. 

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In-Office Work is Losing Steam

In-Office Work is Losing Steam

Remote work has changed the way that businesses approach normal operations. Due in large part to the disruptions of the past couple of years, remote work has become a staple of the business environment, and while you might hear stories of businesses pushing hard to return to the workplace, the reality is that they are the exception rather than the norm.

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How Biometrics Can Help with Payment Processing, and Why Some Users Are Worried

How Biometrics Can Help with Payment Processing, and Why Some Users Are Worried

Self-service checkout registers are incredibly popular with Gen Z, and while there are differing opinions on them and their impact on the workforce, there’s no denying that they are here to stay. That said, there is much discussion on whether or not biometric payment processing would make for a more efficient method of checkout. Spoiler alert: it doesn’t, and it’s not welcome for either consumers or organizations.

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iOS 17 Has a Lot of Interesting New Features to Explore

iOS 17 Has a Lot of Interesting New Features to Explore

Generally speaking, each new iteration of any given operating system will offer some enhancements and improvements to the user’s experience, often via new features. iOS 17, the latest version of Apple’s mobile operating system, is no exception. Let’s go over some of these new features now.

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Microsoft is Working to Revolutionize Long-Term Data Storage

Microsoft is Working to Revolutionize Long-Term Data Storage

Considering the amount of data created on a daily basis, there will eventually come a time when the amount of data will outweigh our ability to store it. The technology giants at Microsoft are taking the initiative to find a solution to this dilemma, and they are working with the University of Southampton in England to make this vision come to life.

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Understanding the Blockchain and Its Business Ramifications

Understanding the Blockchain and Its Business Ramifications

You see the word “blockchain” all the time in relation to cryptocurrencies and NFTs, but do you know what it actually means? This is but a small portion of what a blockchain encompasses, and we’re here to discuss today what this technology is capable of.

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Are Foldable Phones Better Yet? Maybe, or Maybe Not

Are Foldable Phones Better Yet? Maybe, or Maybe Not

Foldable phones are an interesting anomaly in recent technological development. The traditional flip phone eventually gave way to the large-screened smartphone, but now the smartphones have veered in the direction of folding. There is a considerable amount of excitement about these devices in some circles, but issues with pricing and fragility have kept them from going too mainstream yet. However, there are some arguments in favor of them that we want to examine today.

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Artificial Intelligence Can Improve These Four Processes

Artificial Intelligence Can Improve These Four Processes

Artificial Intelligence has become kind of a hot-button issue in the business world. Seemingly every business is starting to dip their toes in the AI water and are gaining significant benefits from doing so. In this month’s newsletter, we discuss four ways that AI, which is being integrated into a lot of the applications that businesses use, can improve business computing and enhance efficiency, customer relationships, and more.  

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Modern Managed Services Make for Environmentally-Friendly Solutions

Modern Managed Services Make for Environmentally-Friendly Solutions

It certainly is not unusual for businesses to move in the direction of “green” technologies, not just because they are better for the environment, but also because they are simply better for operations. Let’s go over some of the technologies your small business can implement to take advantage of the opportunities afforded by green technology.

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No Surprise, AI Is Advancing Very Quickly

No Surprise, AI Is Advancing Very Quickly

Artificial Intelligence (AI) is one of those monikers that we’ve extended to most machine learning technologies nowadays. Over the past few years, however, AI has made huge strides in industry, providing a level of automation that simply wasn’t possible previously. Couple in the massive benefits that organizations can see through AI-driven data insights and it is truly a transformative technology. This week, we’ll take a look at AI and unpack just how fast it is evolving. 

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Want a Competitive Advantage? Implement These 4 Technologies Today

Want a Competitive Advantage? Implement These 4 Technologies Today

Technology is one part of your business that you can use to improve your capacity for competing with larger organizations and enterprises, even if you are a small team working with local clients. Today, we want to discuss four crucial technologies that any small business needs in order to be as efficient, effective, and most of all, competitive, as possible.

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AI is Being Researched in Wearable Health Devices

AI is Being Researched in Wearable Health Devices

We might place the onus on business technology solutions on this blog, but once in a while we like to talk about technology that is just plain cool. Today is one of those days. With this new wearable utilizing artificial intelligence technology, you can monitor your health, making for a very interesting application of the technology.

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Lawyers Can Really Benefit from Technology

Lawyers Can Really Benefit from Technology

Attorneys have a very specific job. They are facilitators, and require that they have access to information and the latest tools to be as efficient as possible. Not only does this allow them to make more money and honor more responsibilities, it helps them to provide the comprehensive legal services their clients demand.

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Today’s IT Facts Were Inspired by Fictional Technology

Today’s IT Facts Were Inspired by Fictional Technology

When the minds that gave birth to classic science fiction technology first introduced it to the world, there was no way they could have seen a future where their ideas could be considered a reality. However, the ideas introduced in pop culture have inspired the brains of today to achieve great, and sometimes bizarre, things with technology.

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Moore’s Law Has an Estimated End Date

Moore’s Law Has an Estimated End Date

Moore’s law has been prophetic, but nothing lasts forever. When Gordon Moore predicted that transistors inside of a dense integrated circuit would double every 18 months in 1965, it seemed like a very aggressive prediction. 57 years later, it has come to pass, with computing speeds doubling every year and a half. Now, it seems like the tried and true prediction is coming to a close, so we thought we’d look at how technology will continue growing when Moore’s law actually becomes obsolete. 

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Future Technologies in Today’s Workplace

Future Technologies in Today’s Workplace

It’s fun to fantasize about the future of business, but what kind of technology can we realistically expect to make a difference in the way ordinary businesses function? Today, we hope to answer this question by examining three emerging technologies we think might make a splash in the business environment moving forward.

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