Martech Business Solutions Blog

Human resources is a critical part of your business, but since it doesn’t generate any actual revenue, there has been a push to cut back on HR spending. In response, many businesses have started using HR automation technology to handle the myriad tasks HR is typically responsible for. Let’s take a look at some of the benefits HR automation can bring to your business. 

Budgeting for anything can present challenges, especially when businesses heavily rely on information systems. Securing funds for IT initiatives can be particularly daunting in such organizational landscapes. Despite these hurdles, however, the IT sector continues to build steam, with year-over-year business IT spending reaching its highest levels ever. Let’s go into how your IT budget is pivotal in advancing your organizational technology endeavors.

How often do you struggle to talk about potential issues your business faces when you reach out to IT for help? Conversing with technicians can be especially challenging when you don’t necessarily understand the problem yourself, either. Thankfully, we have some tips to help you lead more productive conversations with your IT staff or managed service provider.

If there’s one part of any organization’s operational expenses that concerns many business owners, it’s IT expenses. In fact, some companies have so little control over their IT expenses that they practically hemorrhage money, leading to limited capacity for growth and investment in other parts of the organization that desperately need the help. How can you fix your IT spending and improve your organization as a whole?

It all starts with a network audit and some intelligent future planning. Let’s review some of the most important work you can do to help your business better budget for IT expenses.

In today’s business, teamwork is absolutely necessary to make good things happen. One of the best ways to do this is through collaboration. However, putting together a strategy that can get projects out the door quicker or fulfill services more effectively is not always easy. Today, we’ll take a look at modern collaboration and how technology plays a major role. 

Artificial intelligence is no longer confined to use by industry leaders. Small businesses increasingly recognize AI's transformative potential to boost efficiency, enhance customer experiences, and drive innovative strategies. Let’s explore three of the most popular ways small businesses use AI to improve their operations.

Protecting personal data has become a critical concern as more and more people use Internet-connected accounts. While this tech has undoubtedly enriched our lives, it has also paved the way for unprecedented invasions of privacy, particularly by enormous technology companies that claim to be doing it for their own good. Today, we will explore how these giants compromise data privacy, raising questions about the balance between innovation and safeguarding our most sensitive information.

Technology is one of the most important elements to consider when growing your business, and while it might seem like it can magically solve all of your operational problems, it takes a lot more than a simple implementation to address your company’s pain points. In fact, failing to integrate technology properly can lead to even more problems.

There’s no getting around the fact that technology is critical for business operations, but with technology come various challenges that need to be addressed. If you’re not careful, issues with your IT can distract you from other technology problems that could develop even further if left unchecked. Let’s look at five of the most common technology issues that modern businesses face.

With many compliance and regulation laws existing in today’s business world, it’s no small wonder that ethical dilemmas surrounding business technology are more common than you might expect. Let’s go over five of the more controversial uses of technology so you can avoid facing them during the course of your operations.

Organizing your business for better efficiency is crucial for maximizing productivity, reducing costs, and achieving your goals. Here are some best practices to help you organize your business effectively.

With the right technology at your side, you can ensure that your operations, productivity, and customer satisfaction are maximized. However, even with all these benefits, small businesses make mistakes, particularly in regard to the implementation process. How can your business overcome the hurdles that stem from improper technology implementation strategies? Let’s take a closer look.

Inefficiency can be a real killer for a business’ ability to take in revenue, but sometimes it seems like this lack of continuity can be unavoidable. It isn’t. Technology can go a long way toward helping you build more efficient processes. In this week’s blog, we discuss a couple of key pieces of technology used by many small businesses to keep their processes streamlined.

Your business should always strive to prevent interruptions and issues related to operations. With the right technology and appropriate management of it, you will find that you experience far fewer of them. Let’s examine some strategies you can use that will help you build better processes and how technology can aid in this.

It’s no secret that Google has a monopoly on the search engine market, but have you ever wondered how it maintains this stranglehold when other equally capable competitors, like Apple, could produce similar products? Well, it’s not as simple as you might think, and it even involves a considerable amount of funds that influence Apple’s decision.

It’s no surprise that larger businesses, with more access to more resources and far more capital have more people in leadership positions that are better positioned to get through tough periods than smaller businesses do. That’s why it is so important to have strong leadership. Let’s look at a couple of questions that you should ask yourself to help you get through stressful periods.

If you spend any amount of time on YouTube, chances are you’ve seen videos bring up the names of various sponsors, including consumer VPNs. VPN providers take advantage of the trendiness of these influencers to spread awareness of their products. We want to make one thing abundantly clear: the consumer VPNs offered by these sponsors are not the kind of VPN your business should be using.

Remote work has presented considerable challenges for employers and businesses around the world, and while many of these challenges are still present, some have been resolved through the use of hybrid work accommodations. This strategy allows companies to provide flexibility to employees while still retaining the advantages of in-office work.

Running a business is often a circus. Many times it requires several juggling acts and a dog and pony show to just get things done. This couldn’t be more true nowadays as business owners are considering how to operate with rising inflation and labor shortages threatening to stymie their organizational progress. Today, we’re going to look at some ways you can stretch your capital.

Protecting your clients’ and employees’ personal and financial data has to be a consideration for every single business. Not only do you have a responsibility to protect this data, you also may have to do so to remain in compliance with regulations mandated by governments, industry organizations, and even your own business. With data privacy becoming a growing concern, we thought it would be useful to discuss the basics of compliance a bit in this month’s newsletter.