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Martech Business Solutions Blog

Martech Business Solutions has been serving the Michigan area since 1988, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

AI Can Push the Needle for Small Businesses

AI Can Push the Needle for Small Businesses

Artificial intelligence is no longer confined to use by industry leaders. Small businesses increasingly recognize AI's transformative potential to boost efficiency, enhance customer experiences, and drive innovative strategies. Let’s explore three of the most popular ways small businesses use AI to improve their operations.

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Who Has Your Data and What Are They Doing With It?

Who Has Your Data and What Are They Doing With It?

Protecting personal data has become a critical concern as more and more people use Internet-connected accounts. While this tech has undoubtedly enriched our lives, it has also paved the way for unprecedented invasions of privacy, particularly by enormous technology companies that claim to be doing it for their own good. Today, we will explore how these giants compromise data privacy, raising questions about the balance between innovation and safeguarding our most sensitive information.

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Technology Management Can Be Beneficial for SMBs

Technology Management Can Be Beneficial for SMBs

Technology is one of the most important elements to consider when growing your business, and while it might seem like it can magically solve all of your operational problems, it takes a lot more than a simple implementation to address your company’s pain points. In fact, failing to integrate technology properly can lead to even more problems.

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5 Common Technology Issues That Must Be Addressed by SMBs

5 Common Technology Issues That Must Be Addressed by SMBs

There’s no getting around the fact that technology is critical for business operations, but with technology come various challenges that need to be addressed. If you’re not careful, issues with your IT can distract you from other technology problems that could develop even further if left unchecked. Let’s look at five of the most common technology issues that modern businesses face.

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Five Controversial Technologies You Need to Be Careful With

Five Controversial Technologies You Need to Be Careful With

With many compliance and regulation laws existing in today’s business world, it’s no small wonder that ethical dilemmas surrounding business technology are more common than you might expect. Let’s go over five of the more controversial uses of technology so you can avoid facing them during the course of your operations.

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Nine Actions to Help Build an Effective Business

Nine Actions to Help Build an Effective Business

Organizing your business for better efficiency is crucial for maximizing productivity, reducing costs, and achieving your goals. Here are some best practices to help you organize your business effectively.

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The Most Common and Frustrating Errors to Make with Your Technology

The Most Common and Frustrating Errors to Make with Your Technology

With the right technology at your side, you can ensure that your operations, productivity, and customer satisfaction are maximized. However, even with all these benefits, small businesses make mistakes, particularly in regard to the implementation process. How can your business overcome the hurdles that stem from improper technology implementation strategies? Let’s take a closer look.

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Inefficiency Can Cripple Your Business. Here Are Two Tools That Can Keep Business Moving

Inefficiency Can Cripple Your Business. Here Are Two Tools That Can Keep Business Moving

Inefficiency can be a real killer for a business’ ability to take in revenue, but sometimes it seems like this lack of continuity can be unavoidable. It isn’t. Technology can go a long way toward helping you build more efficient processes. In this week’s blog, we discuss a couple of key pieces of technology used by many small businesses to keep their processes streamlined.

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Your Business Can (and Should) Use Technology to Streamline Operations

Your Business Can (and Should) Use Technology to Streamline Operations

Your business should always strive to prevent interruptions and issues related to operations. With the right technology and appropriate management of it, you will find that you experience far fewer of them. Let’s examine some strategies you can use that will help you build better processes and how technology can aid in this.

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How Google Maintains Its Monopoly on Search Engines

How Google Maintains Its Monopoly on Search Engines

It’s no secret that Google has a monopoly on the search engine market, but have you ever wondered how it maintains this stranglehold when other equally capable competitors, like Apple, could produce similar products? Well, it’s not as simple as you might think, and it even involves a considerable amount of funds that influence Apple’s decision.

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What are Some of a Leader’s Most Valuable Skills, in the Context of a Small Business?

What are Some of a Leader’s Most Valuable Skills, in the Context of a Small Business?

It’s no surprise that larger businesses, with more access to more resources and far more capital have more people in leadership positions that are better positioned to get through tough periods than smaller businesses do. That’s why it is so important to have strong leadership. Let’s look at a couple of questions that you should ask yourself to help you get through stressful periods.

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Consumer VPNs Are Not Tools for Businesses

Consumer VPNs Are Not Tools for Businesses

If you spend any amount of time on YouTube, chances are you’ve seen videos bring up the names of various sponsors, including consumer VPNs. VPN providers take advantage of the trendiness of these influencers to spread awareness of their products. We want to make one thing abundantly clear: the consumer VPNs offered by these sponsors are not the kind of VPN your business should be using.

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Hybrid Operations Can Solve a Lot of Your Business’ Challenges

Hybrid Operations Can Solve a Lot of Your Business’ Challenges

Remote work has presented considerable challenges for employers and businesses around the world, and while many of these challenges are still present, some have been resolved through the use of hybrid work accommodations. This strategy allows companies to provide flexibility to employees while still retaining the advantages of in-office work.

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Cloud Tools Can Present More Value for Cost-Conscious Businesses

Cloud Tools Can Present More Value for Cost-Conscious Businesses

Running a business is often a circus. Many times it requires several juggling acts and a dog and pony show to just get things done. This couldn’t be more true nowadays as business owners are considering how to operate with rising inflation and labor shortages threatening to stymie their organizational progress. Today, we’re going to look at some ways you can stretch your capital.

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Ensuring Your Organization Meets Compliance Standards

Ensuring Your Organization Meets Compliance Standards

Protecting your clients’ and employees’ personal and financial data has to be a consideration for every single business. Not only do you have a responsibility to protect this data, you also may have to do so to remain in compliance with regulations mandated by governments, industry organizations, and even your own business. With data privacy becoming a growing concern, we thought it would be useful to discuss the basics of compliance a bit in this month’s newsletter. 

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Manage Workplace Stress

Manage Workplace Stress

Productivity is important for any self-respecting business, but how much can you realistically expect from your employees? For many, their level of output and productivity will vary, in large part due to stress, and when stress is involved, you can bet there will be more tension than you’d like around the office. Let’s go over some strategies you can use to keep cool when your job gets to be a bit too much.

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Tip of the Week: Use These 4 Technologies to Forge a Better Business

Tip of the Week: Use These 4 Technologies to Forge a Better Business

How do you support an ever-growing business while keeping it competitive in the long term? Technology plays a key part in ensuring that your business can adapt to any and all challenges, new and old. Let’s go over how you can leverage technology to help your business become the best version of itself.

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Entrepreneurship Requires that You Leave Your Comfort Zone

Entrepreneurship Requires that You Leave Your Comfort Zone

Running a business can be stressful and scary, and for these reasons, it is perhaps one of the most amazing things that individuals can strive to do. Sure, there are countless ways that things could go wrong, but all it takes is for a couple of things to go right for you to see some level of success and reap the rewards of making your own way.

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Are You Throwing Away Money on Your IT?

Are You Throwing Away Money on Your IT?

It’s easy to spend more money than necessary on your technology, especially in the business environment where there are so many frills, bells, and whistles that it’s difficult to know what you need. To help you stop wasting money on unnecessary technology, here are some of the most common places where businesses will waste IT capital.

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Could a Four-Day Workweek Be On the Horizon?

Could a Four-Day Workweek Be On the Horizon?

The four-day workweek has seen no shortage of support in recent years. In fact, there have been projects dedicated to testing it out to see if it has any legs as a concept. One recent, very wide-scale study has concluded that the four-day workweek is indeed quite successful.

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(248) 844-8250

30233 Dequindre Rd
Suite B

Madison Heights, Michigan 48071

Latest Blog

Does your business effectively use its technology for communication and telecommunications? Your typical business phone system is a costly solution. Thankfully, developments in favor of Voice over Internet Protocol (VoIP) mean that it’s a m...
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