Martech Business Solutions Blog

Data security is an integral part of not just business operations but everyday life at this point. Most people agree that specific measures to protect data security, like verifying emails and updating antivirus software, are reasonable. However, one aspect that many people fail to consider is oversharing information on social media.

Social media has become deeply ingrained in today’s culture, from business to personal connection. Businesses stake their reputation on the platforms, and individuals and families use them to connect with one another in ways they never were able to before. This is why it’s so scary to think about what would happen if an account were hacked or taken over.

Let’s look at how social media hacks are disruptive and potentially catastrophic to a business owner.

Remember Google+? It was Google’s attempt at making a social media platform, and while it ultimately was not successful, it did have some interesting features that eventually made their way to other parts of Google’s growing list of business and enterprise services. Now, Google+’s legacy is in its final moments, as Google plans to shut down the Currents service this upcoming July.

Running a business isn’t a cakewalk, no matter what it is. Sometimes, as a mental exercise, I like to try to think about some of the simplest business models in my head, and then explore just how many complications I can come up with that prove this theory.

There’s no question that most of the companies that we interact with nowadays capture and share data. Many of them package them up and sell them to marketing companies that follow users around the Internet. Too many people don’t know how to keep from oversharing their personal information and it can have negative effects on their lives. This week, we thought we’d give you some tips on how to keep your personal data from getting needlessly exposed.

In December of 2021, Twitter suffered from a vulnerability related to one of its APIs. In July of the following year, 5.4 million users had their data leaked, as a result of this vulnerability, and put on sale through the black market. Another hacker has recently put this data up for sale, proving that these API attacks are quite problematic not just for big social networks like Twitter, but all businesses.

Last time we discussed search engines, we focused our efforts on Google. Now, we want to cover some of the other options you might go for, including Bing and DuckDuckGo. Naturally, they are two very different options, but they do have their purposes and uses in a business environment.

Most everyone uses a search engine, whether it’s Google or one of the others out there; although the statistics about whether or not you use Google are more than a little skewed in Google’s favor. Why is it such a popular tool, and what other options are out there for the enterprising Internet user?

You might sometimes receive email notifications from LinkedIn telling you that someone has looked at your profile, and that’s fine and all until you realize that LinkedIn is telling other people that you’re looking at their profiles. For some, this can seem like a breach of privacy, so to rectify this, we’ll help you adjust your settings so that you won’t feel so intruded on.

It seems like there is a new data breach every time we turn around, and in most cases, these breaches expose the personal data of many people. The most recent breach in this troubling trend is for the popular social media website LinkedIn. This breach exposed 700 million profiles, an event which led them to be sold on a popular hackers forum. The scary part? LinkedIn denies that there was any data breach.