Martech Business Solutions Blog

Your business is as valuable as the data it collects, meaning that if you’re not taking full advantage of your data, you’re leaving money on the table. SMBs need all of the strategic advantages they can get, and one way you can gain such an advantage on your competition is through utilizing big data. Let’s explore how big data can transform your operations for the better.

Businesses have done incredible things with the cloud, regardless of their chosen industries, sizes, and scopes. In particular, they have innovated to create opportunities for scaling growth and operations. How can your organization do the same? We want to help you implement a cloud solution that addresses all of your pain points. To do this, you can start by learning more about the differences between the public, private, and hybrid cloud solutions available to you.

We’d like to extend a very Happy New Year to all of our followers! The new year is a perfect time to make resolutions, particularly for your business. Let’s look at some common areas where a resolution might prove to be an effective motivator for change within your business, as well as how you can commit to it long-term.

We like to espouse the value of a trained and engaged remote workforce, but there is a lot that goes into ensuring that your remote team has the tools and resources they need to be successful. Let’s discuss some of the ways your business can build a remote workforce and company culture that not only encourages remote employees, but helps them thrive as well.

Now that we’re in Q3 of 2023, it’s time to start planning out your budget for the next fiscal year—including your IT services budget. Let’s go over some of the considerations you’ll need to keep in mind for this remarkably important aspect of running your business.

Running a business is hard enough without having to think about cybersecurity. Your business faces existential threats from cyberattacks every day it’s operational, as data breaches truly do have the power to bring your business down if you’re not prepared for the fallout. A zero trust approach can help to mitigate many of the risks that come from cybersecurity threats, and it’s all thanks to the principle of least permission.

It’s no surprise that larger businesses, with more access to more resources and far more capital have more people in leadership positions that are better positioned to get through tough periods than smaller businesses do. That’s why it is so important to have strong leadership. Let’s look at a couple of questions that you should ask yourself to help you get through stressful periods.

Meetings are often considered the black sheep of many business processes, and as such, are commonly used as the scapegoat as to why not much can be accomplished. As it turns out, this reputation isn’t without its reasons.

In short, meetings can and do create obstacles to productivity. Let’s consider what a recent survey has revealed about this phenomenon.

How do you get people to work together to aim for specific goals and achievements? Through technology, of course! With modern tools at your disposal, you can help your employees work collaboratively in a more efficient way. Here are some of the options you can consider for our company’s collaboration technology.

Artificial intelligence has gone through several developments in recent years, and with these developments come many concerned workers who think they might be out of a job as a result. With AI now moving into more practical and usable mediums, like writing, these fears are only reinforced and perpetuated by the Turing Test, which can measure the intelligence of a computer.

It’s easy to spend more money than necessary on your technology, especially in the business environment where there are so many frills, bells, and whistles that it’s difficult to know what you need. To help you stop wasting money on unnecessary technology, here are some of the most common places where businesses will waste IT capital.

The four-day workweek has seen no shortage of support in recent years. In fact, there have been projects dedicated to testing it out to see if it has any legs as a concept. One recent, very wide-scale study has concluded that the four-day workweek is indeed quite successful.

Business is hard enough even without having to manage your technology. There are plenty of people to manage, tasks to organize, and operations to streamline. Thankfully, there are plenty of ways you can leverage technology to make a big difference in the way you focus your time and energy throughout the day. Let’s take a look at some innovative tools you can use to keep your employees engaged while they go about their duties.

The following story and events are true, however, to protect the families of the innocent, all names have been changed. Any resemblance to actual persons, living or dead, or businesses, is purely coincidental. Enjoy and happy Halloween!

Let me ask you a question: how well can you multitask?

Regardless of what you may claim, I already know the answer, and it’s “not very well at all.” Multitasking just isn’t how the human brain is wired to work. So, why am I discussing the limits that our brain’s physiology places on it? Honestly, because it’s related to a major benefit that managed services provide that tends to fly under the radar.

Standing desks and other options like it have exploded in popularity, particularly as a more health-conscious approach to work. However, as these options often cost a pretty penny to implement, it is worth asking the question: do the benefits of a standing desk outweigh the costs of implementing one?

Outsourced IT services are a very popular option for modern businesses, with options ranging from fully managed services to the traditional break/fix approach. However, when weighing these options, it is only natural that price plays a heavy part in the considerations. While we won’t go into any precise pricing, we do want to discuss some overarching trends concerning the two options and their associated costs to prove that managed services are, in fact, the better option for modern businesses.

The idea that cybersecurity will always be a major concern isn’t an extreme one. All one has to do is consider some of the threats we’re just starting to see now. Let’s take a few moments to consider what today’s threats might tell us about tomorrow’s.

One of the biggest pain points that companies have to consider for remote workers is how productive they are actually being with their time. To solve this dilemma, some employers are opting to use the webcams installed on their employees’ devices to keep tabs on them. While we understand the idea of monitoring your team, perhaps using the webcam to spy on them is not the best way to approach this concept.

IT solutions have the potential to be major problem-solvers for your organization, but they are only as effective as the team members using them. This means that all employees must not only be trained on the solutions, but also must embrace them as the efficient solutions they are. Here are some ways that you can train your employees to make sure that your team is efficiently using new technology solutions.