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Martech Business Solutions Blog

Martech Business Solutions has been serving the Michigan area since 1988, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Explaining the Many Types of Metadata Your Business Might Use

Explaining the Many Types of Metadata Your Business Might Use

Data informs decision making, and your business creates countless data throughout the course of its operations. However, metadata—or data about data—offers a unique opportunity to businesses that understand how it works, particularly in the realm of business intelligence (BI) or business analytics (BA). Let’s discuss the importance of metadata and what your company can glean from it.

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Metadata is the Biggest Commodity You’ve Never Heard Of

Metadata is the Biggest Commodity You’ve Never Heard Of

It has become evident over the past several years that understanding how to use all the data that your business creates and obtains has been viewed from many different angles. Metadata is all the underlying information about data.

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Introducing Google Business Profile

Introducing Google Business Profile

The Google My Business tool has given business owners a great way to manage their online presence for years now, and while it has gone through several changes over this time, Google has one last adjustment in store for the application. There will no longer be a Google My Business service; rather, business owners will have access to a web-based Google Business Profile at some point in 2022.

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If there’s one part of any organization’s operational expenses that concerns many business owners, it’s IT expenses. In fact, some companies have so little control over their IT expenses that they practically hemorrhage money, leading to li...
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