Martech Business Solutions Blog

A single oversight can potentially nullify the effectiveness of your cybersecurity measures. For instance, even if you've implemented security measures like multifactor authentication, a phishing scam or certain malware variants could grant unauthorized access to your email, compromising all the data stored in your inbox.

The seamless functionality of email often leads individuals to take it for granted. Whether accessing Outlook or logging into Gmail, the delivery of emails seems effortless. However, the intricate and expansive network of systems essential for email operations often goes unnoticed, and understandably so, given its complexity.

Since 2019, Google has had a feature built into their Chrome browser called Enhanced Safe Browsing. Intended to help prevent phishing attacks, this feature effectively steps in to warn users about links that it deems suspicious. More recently, this feature was added directly to Gmail. Let’s talk about how to enable it… and why you might actually want to think twice about doing so.

Amazon Prime subscribers were recently sent a communication from the online marketplace detailing popular scams and what can be done to protect against them. While we have our own set of best practices to share, we thought we would take a closer look at Amazon’s advice to see how it squares up against our own.

If you are an Amazon Prime subscriber, chances are you received an email from the online marketplace warning users of scams that take advantage of offerings and brand recognition. We thought it would be interesting to look at the advice shared by this message to see if it matches up with our own recommended best practices.

Communication is known for being the key to any successful relationship, and a business relationship is no exception. The benefits of clear and concise communication include greatly heightened efficiency in your processes and significant cost savings to boot. However, poor communications can easily have the opposite effect. Let’s go over three tools that today’s businesses should be using to give their teams the best chance of living up to the first option.

While artificial intelligence is being adopted across numerous industries, one that many people may not think of is the cybercrime industry. Fortunately, AI can also be used to stop some forms of cybercrime, such as phishing. Let's talk about how AI might soon be an integral part of your phishing prevention.

Good communications can make a huge difference to the way that a business operates, but with so many options available, it’s often hard to know what to invest capital into and when to move forward with new technologies. Let’s discuss how to know when a communications tool is right for your business and how to know when it is time to upgrade. 

If PayPal randomly texts or emails you telling you that it has suspended your account, while also asking you to authenticate your identity with a random link, then think twice before clicking on the link. This is a common tactic used by hackers to break into accounts just like yours, and we urge you to instead access your account the way you normally would.

If you are a user of Microsoft Outlook, you might have noticed that most of your important messages get grouped into an inbox titled Focused while others get directed to the Other inbox. While this might be helpful for some users, perhaps you want to turn off this feature and use Outlook the old-fashioned way. Let’s go over how you can do this.

Communication is an incredibly important aspect of running a business that you cannot overlook, especially when all eyes are on you to make sure your team has access to the tools they need to succeed. The pandemic has brought about a surge of adoption of new and innovative collaboration tools, so how are you using these tools to better your business and its operations?

Email plays a critical role in the communications infrastructure of any business, and therefore it is extremely important to shore up its defenses so hackers cannot take advantage of it as an outlet into your network. It’s true that most businesses don’t understand just how important email security is, and if it’s not addressed, it could be quite costly for your organization.

Email might be one of the biggest methods of communication in the business world, but it’s hard to stay on top of, even for the best of us. One of the ways you can take back control of your email is to utilize filters. Let’s discuss how you can set these up for your Gmail or Outlook accounts.

Phishing emails have been around for quite some time, and for their entire existence they have gotten the better of even the most seasoned employees. What exactly contributes to their success? What kinds of subject lines go into creating a phishing email that users find to be convincing enough to actually want to click on and follow through on? Let’s take a look at a recent study that might glean some insights into this.

Email is a crucial part of any modern business, but it’s not always the most fun topic to cover. It’s more of a necessity than something super exciting, like machine learning or automation. Still, this does not make it any less important, so why don’t we discuss some of the ways you can make sure your organization’s email server is as secure as possible?

Spam filtering is great for keeping dangerous or wasteful messages from clogging up your inbox, but at the same time, there can be times when legitimate emails get flagged and sectioned off by accident. This is especially pertinent to business owners who do frequent outreach to vendors and valued customers. Here are some reasons your messages might get flagged as spam, as well as what you can do about it.