Martech Business Solutions Blog
Is Returning to “Normal” Really the Right Thing for Your Business?
Now that employers are calling their employees back to the workplace, the question has become one of whether or not pushing for this return to the office (RTO) is the appropriate call for your organization. Let’s examine what variables might go into making this decision and certain scenarios in which returns to the workplace have not been successful—or, at least, not as successful as the decision-makers expected.
Mandatory RTO Hasn’t Been Taken Well in the Recent Past
There are some companies that have implemented a mandatory return to the office, resulting in unfortunate outcomes that ultimately led them to roll back their decisions. Here are just a few of them:
- Jamie Dimon, the CEO of JPMorgan, made claims in May 2021 that remote work “doesn’t work for people who want to hustle,” and that it “doesn’t work for culture, doesn’t work for idea generation.” In April of this year, the tone has since shifted, and only half of his workforce has returned full-time, with 10% remaining full-time remote employees.
- Apple has also mandated that all employees need to be in the office at least three days per work week. Employees expressed frustration with this policy and published an open letter criticizing the executive decision.
- Davis Solomon, the CEO of Goldman Sachs, argued this March that employees should make the shift back to the office full-time, but only half of the company’s employees have done so.
- Success for employees came in the form of Google Maps and a tech company called Cognizant, where employees petitioned against returning to their offices in Bothell, Washington. While they do have to return eventually, the date has been shifted from June 6th to September 6th.
- One of the most notable (and noticeable) controversies about returning to the office came in the form of Elon Musk, who has vocalized concerns about employees working from home, stating in leaked emails that “Anyone who wishes to do remote work must be in the office for a minimum (and I mean *minimum*) of 40 hours per week or depart Tesla.” Musk further elaborated on this stance when he said people who thought working in the office was an antiquated concept should “pretend to work somewhere else.”
It is clear that there can be quite a bit of pushback from employees for a number of reasons, and while some have been successful in their pushback, others not so much. Instead, some employers have opted for hybrid working conditions, along with perks or other special events for those who wish to return.
Larger companies are able to do more in terms of perks and other benefits to working in the office. A chief example of this is Microsoft, which provided their employees with various fun activities such as concerts by local bands, terrarium-making classes, and beer and wine tastings. Qualcomm, a maker of microchips, holds regular happy hours, various events, and pop-up activities for team members.
Unfortunately, small businesses may not be able to keep up with these types of trends.
Therefore, It’s Important that You Remain Flexible, If Only to Avoid Pushback
Remote work has never been more popular or more accepted in the job market, so it’s only natural that employees will look for it as a major perk of their employment. If you can’t offer completely remote options for your employees, then it is only reasonable to look into hybrid options facilitated by the appropriate technology. To learn more about how you can make this happen for your business, reach out to us at (248) 844-8250.